Rolls-Royce Cullinan (2019): “Like Porsche with the first Cayenne, Rolls has tried to incorporate Rolls-Royce cues into the design. They may not translate to an SUV, or we may not be acclimated to it.”
Aston Martin Cygnet (2010): The launch of the new Aston Martin Cygnet must rate among the daftest this century for most typical city vehicle customers.
Audi R8 (2006): Audi gave the R8 a Lamborghini-like debut, surprising since Ingolstadt owns the Italian supercar producer. Even more surprise were the R8's fun dynamics and better ride than any Audi, including the A8.
Toyota Yaris Verso (1999): This underwheeled cargo transport was an early supermini MPV. The Yaris Verso sold moderately despite its unattractive, bulky form, but it was image-compromising.
Renault Twizy (2009): We think another electric car would be superior with its own power source. Twizy is very likeable.”
Volkswagen Phaeton (2003): VW Phaeton only made sense to VW's boss and Chinese purchasers, whose love of huge saloons keep it around longer than it should have. Piech's VW goal was admirable
Chrysler Delta (2011): The Delta was the last Lancia sold in the UK in the 1990s, but the third-generation vehicle returned with right-hand drive. It never sold well in the UK because Fiat offered it as a Chrysler instead of a Lancia.